Direct mail is a much cheaper method of reaching customers than it might seem. What you pay for in stamps can be recovered by not paying for mailing lists and professional targeting. You can frequently target prime demographics by looking at neighborhoods that fit the demographics of your target audience.

Partnering with other businesses can be a powerful tool. These alliances can multiply both companies’ total outreach. This works best when you find businesses with similar values and goals (and that don’t directly compete with your company).

You and your partner businesses, for example, can co-sponsor events. You can work together with your SEO content to ensure a mutually beneficial relationship. You can link to each other, too; and when these strategies are followed, every effort you put into outreach is multiplied by the efforts of your partner businesses.

Localize paid ads – Advertising groups can filter ads by location and IP. Ads can be targeted for local users, and this feature is used by Google, Facebook, and other digital advertisers.

Outside of digital advertising, localized paid ads are still useful. Local newspapers, radio spots, coupon books, movie theaters and local sponsorships are some of the best ways to promote your brand to local consumers.

Key takeaway: Optimizing your website and social media presence with location information, and making sure your Google and Yelp listings are up to date are just a few ways you make it easier for locals to find your business.

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